Disrupting for good: meet our Necker Island competition winners!

Several times a year, Virgin Unite organises Leadership Gatherings on Necker Island. The trips are a great way of bringing together like-minded people who share our belief that when entrepreneurial ideas are coupled with the right people, we can change the world.

At our next gathering at the end of May, we’re bringing together business leaders, entrepreneurs and philanthropists to discuss the topic, “Disrupting for Good” – how disruptive thinking and entrepreneurial approaches can create opportunities for a better world.

For the first time, we ran a competition to offer two entrepreneurs the chance to join this group. During this all-expenses-paid trip, the competition winners will present their ideas and pick the brains of some of the brightest and most talented people in the world. And of course enjoy the Island sunshine!

We were looking for entrepreneurs with an existing business that is making a positive impact to people and planet, as well as making a profit. We had some incredible applicants tackling a range of issues; from eco-tourism to battling unemployment and it was a really tough call. Nonetheless, we are excited to announce our two winners: Zakheni Ngubo and Nathaniel Peat.

Zakheni Ngubo
“Where there is passion and purpose, prosperity always follows. Doing good is good business and you have to stand and live for something much bigger than yourself.”

Zakheni grew up in Umlazi, a Durban Township in South Africa. He completed his high school education without a maths teacher and this experience led him to his create Syafunda. Syafunda is an organisation that provides fun and interactive maths and English lessons through mobile technology.

In just over a year and with the support of the Branson Centre of Entrepreneurship in South Africa, Syafunda has become a key player in the education and technology sector, developing and distributing maths and science digital content for students in grades seven through 12 in South Africa. They have also created a free wireless network that allows students to download and access educational content directly on their mobile device without internet.

On Necker, Zakheni hopes to get the opportunity to take time to reflect and learn about himself away from his usual busy schedule. In the future, Zakheni hopes to expand Syafunda and has already been testing the viability of their business model in Botswana, Nigeria and Swaziland. Their goal is to ensure that every child in Africa has access to digital content that will educate, empower and inspire them to reach their full potential.

Nathaniel Peat
“Aspire to inspire before you expire, the only limitation we have in this life is the one in our own mind”

Nathaniel grew up in North London in a Jamaican family and has always been passionate about helping young people who struggled at school. He co-founded GeNNex, a business selling portable solar chargers and home power systems to people in the developing world, whilst empowering women and young people to learn how to build, maintain and sell the products for themselves.

GeNNex also works in the UK with disengaged and underprivileged young people through its school program in which students (aged 13-14) design and build renewable energy products that are shipped to partner schools in Africa whose students still use dangerous kerosene lanterns. Nathanial and his team aim to empower communities by making them more financially independent through awareness of renewable energy and its benefits.

Nathaniel found out about the Necker competition through Virgin Start Up, who awarded GeNNex a 10k loan last July, to help them really get the business of the ground. Virgin Start Up thought GeNNex were a great example of a socially conscious business and we agreed!

On this trip, Nathaniel hopes to learn from some of the world’s most successful businesspeople on how they managed to scale their business, foster new ideas and learn how to handle the challenges that come with working internationally. GeNNex hope to expand to a further two countries and see growth both financially and also in terms of positively impacting lives by providing power to those who have none.
Look out for our next blog telling you all about our finalists who were narrowly pipped to the post!

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Young innovator impresses Richard Branson

S’thembile Cele
2015-06-15 15:23

Zakheni Ngubo. Picture: Supplied
A young man from Umlazi, southwest of Durban, has come up with a revolutionary idea to attend to South Africa’s education crisis and its failure to produce pupils who are competent in maths and science.

Zakheni Ngubo’s innovativeness has been recognised by renowned international entrepreneur Richard Branson. Ngubo recently returned home after spending time with the billionaire at Branson’s private Necker Island.

In 2002, Ngubo’s high school maths teacher fell ill and was not replaced by the school. At the time, Ngubo was in Grade 11 and, until the end of his matric year, he and his classmates were without a maths teacher. Despite obtaining distinctions in other subjects, his maths marks were not that good and, as a result, he was not able to get into university.

The following year, he repeated maths and was accepted into the University of Cape Town for a BCom in marketing and supply chain management.

His struggle – and that of many other pupils around South Africa – led him to create Syafunda, a platform that provides learning solutions through mobile technology.

Through the platform, the best maths and science teachers are identified and asked to record their lessons, which can be downloaded by students for free.

“So we had auditions around KwaZulu-Natal to find the best teachers in the province. Eventually, we found two for maths and two for science. We got the four of them to teach the entire grade 11 to 12 curriculums on video, and students can download it for free. The lessons are also available in MP3, and soon we will have workbooks in PDF format as well,” Ngubo told City Press.

All of the content is available on a Wi-Fi network, which has a connectivity range of 100m. Students can download the content while at school, and even other members from the community can access the material when they are in range.

The service is free and is a sophisticated mobi site, which means it is supported by a number of low-cost phones.

The Wi-Fi network has now been used in 100 schools in KwaZulu-Natal. Ngubo says they hope to increase the schools benefiting from the Wi-Fi network to 1 200 by this time next year.

Ngubo’s involvement in the Branson Centre of Entrepreneurship in Johannesburg afforded him the opportunity to pitch his idea to Branson at his island. His week on the island was a networking opportunity for him and other Branson Centre graduates from around the world, which also gave them a chance to be mentored and advised by other well-known entrepreneurs.

“It was an incredible opportunity. It was amazing to have the chance to have breakfast, lunch and supper with Branson for a week and to engage with him and some other entrepreneurs I have admired for a long time,” Ngubo said.

Mzansi’s top 100: Disruptor, Zakheni Ngubo Founder of Syafunda


“I live by the words: Live and stand for something bigger than yourself,” says Disruptor, Zakheni Ngubo.
At school Zakheni Ngubo, 30, struggled with maths – probably because his school didn’t have a maths teacher.

His poor maths marks meant that, even with distinctions in four other subjects, he couldn’t attend university. Undeterred, he enrolled for maths classes and was accepted at university a year later. It was here he realised how many other people lacked access to quality education and the idea for Syafunda – a company that produces interactive maths and science video tutorials in local languages – was born.
As the founder and senior managing partner of Syafunda, Ngubo is changing the game, one tutorial at a time. Syafunda distributes videos directly to learners’ mobile devices through wireless networks at their schools, which are sponsored by various organisations. At present Syafunda reaches 60 000 students in 41 schools and has won a fistful of awards, including the University of Johannesburg’s Emerging Social Enterprise Award and the South African Impact Investment Network Award.

Through Syafunda students can also get support, career guidance and help with university scholarships. In 2015 Ngubo was one of a select few who participated in an annual leadership gathering hosted by Richard Branson at his home on Necker Island. “Your work ethic, integrity and character should determine your destiny and future, not your background, language or financial status,” says Ngubo. His track record confirms this as much as his words.
Find Ngubo on Twitter: @nzakheni

CHANGING THE WORLD WITH A CELL PHONE

Mandela Washington Fellow Zakheni Ngubo describes how his business is increasing access to education in South Africa and beyond

Access to education should not be limited by where you come from or how much money you have. That’s according to Zakheni Ngubo and the driving force behind Syafunda, a social enterprise started by the Mandela Washington Fellow that is revolutionizing education in South Africa through mobile technology.

This week, the Mandela Washington Fellowship officially concluded after a weeklong summit in Washington, DC. Ngubo and the other twenty-four entrepreneurs who came to The University of Texas at Austin for a six-week institute are heading home.

But however brief their time at UT Austin, the impact of the program endures. While the Fellows depart with a life-changing experience and equipped to make huge advances in their businesses and thereby their communities, they play a huge part in championing our tagline, “what starts here changes the world.”

That’s especially true for Ngubo whose business has already caught the attention of famous entrepreneurs and influencers like Richard Branson and Simon Sinek. Originally from a township in Durban, South Africa, Ngubo and his team of nine employees are on track to change the delivery and quality of education across the world.

In this Q&A, we learn more about Zakheni Ngubo, the genesis of Syafunda, and the impact of the Mandela Washington Fellowship at UT Austin.

Tell us about your business, Syafunda.

We have basically found a sustainable and profitable way to make education accessible in the most remote areas in Africa. It’s a personal quest of mine. Education, technology and entrepreneurship – those things are really at the core. They give people the power to create, and that’s one way we can empower people in a sustainable way, because when they can understand those two things and they have access to those two things, they can realize their potential and their goals.

How did your passion for education and technology develop?

I went to a school that cost twenty-five dollars a year. It was a rural school without many resources. I never owned a textbook throughout my high school career. Our teachers would write notes on the board and we’d copy them. That’s how I studied. And when I completed high school, I got four distinctions but I didn’t do very well in math, which meant I couldn’t get into the university I wanted and pursue the degree I wanted. So I decided to spend an extra year studying math and volunteering as a teacher of subjects in which I had done well. The following year after that I passed math and was accepted in the University of Cape Town.

Ten years later, I was working for Virgin Mobile as a brand manager and my little brother was also struggling with math. He was actually in the same school that I had attended. They just had former students coming in and teaching, without any training. So the math in that school was still really bad. I decided to search around for some extra classes with better teachers and got him into those classes. He went from failing to passing with distinction, and that allowed him to get a scholarship and go on to study at the university where I studied.

I think if you solve education, you solve a lot of other problems.

How did that evolve into a business?

I realized that we can’t really put a great teacher in every school and we can’t buy textbooks for everyone, but maybe there is a way to take the resources that are available and make them more accessible. And that’s when video became the key element. We started developing localized video tutorials in math and science, creating localized content in local languages. But we realized that a lot of students are using smart phones and some are using basic mobile phones, so we also created audio tutorials in mp3 formats for students using cheaper phones so it’s easier for them to access them. Currently, we have twelve courses in math and science in video and audio format with worksheets.

The second component was to find a way to distribute the content in an efficient way without people having to pay a lot for data. Cell phones are accessible now, but accessing Internet is still a big problem. So we came up with a system using Wi-Fi to basically create a local server with an SD card. Our content is pre-loaded in the SD card and once you put it in the phone it creates a Wi-Fi hotspot for anyone within two hundred meters, so in a place without Internet, anyone can download content directly from the server.

Describe the impact your business has had so far.

We started doing that last year with schools, and because all of our content is localized, students are engaging much more and have access to the best teachers. We have improved the schools we work with. In the first year, we had an 87 percent pass rate and helped students achieve 130 distinctions, so that was amazing for me. We had actually achieved what we set out to do. Eighty-percent of our students go on to university and now, we are constantly trying to push the envelope and see what else we can do.

Some of our students who didn’t go on to university, even though they did well in school, was because of funding. A lot of them didn’t know about scholarships. They didn’t know how to apply and some of them didn’t have the money to apply. It’s 200 South African Rand to get an application. So now the third component of the business we are working on is how to conduct data analytics on student performance from the first year of high school up until the very end. How do we use that data to track how they’re performing? What are their strengths and what careers would they be interested in and qualified for? And then how can we then take the data to help pair the students with companies that offer scholarships and start introducing them early to institutions so they can start getting their careers on track?

So it just evolved from what my brother and I went through. I realized that, if such a dramatic change can happen with him, why hasn’t anyone done this? It’s so simple: videos. Kids are on cellphones watching YouTube videos. As much as we wanted to distribute free education, it had to be sustainable, so we had to come up with a model that was sustainable. And that’s where the data comes in. We’re able to sell our distribution platform to other organizations like educational institutions or other content providers who want to access our students. They use the platform to distribute their content to our students and we charge them, so the educational content is always free for the students.

Why is education and tech an important field for South Africa and the continent, in general?

I think if you solve education, you solve a lot of other problems. But it is very important to understand that education is not just limited to the classroom. It’s all forms of education. It’s about giving people valuable content about the world. So, beyond academics, giving people the right information about careers, giving people the right information about entrepreneurship, and making that information accessible to them. For example, in South Africa we have the one of highest unemployment rates. A lot of those who are unemployed are university graduates. People with skills, people with talent, but because the mentality has always been get a job, a lot of them are not really thinking about exploring an opportunity in entrepreneurship, or exploring other ways of creating something. And so, for us, I think if we can step into that at an early stage, it is one way to get our economy going by taking this pool of talent and these young people and creating a different story about Africa.

Education and access to the Internet are still a big problem, only in South Africa but across Africa. But beyond that, it’s also a problem in places across the world like Brazil, Cambodia, even the British Virgin Islands. So finding a sustainable way to make education accessible and giving people the platform and empowering them to be able to create their own content that is relevant to them in their own context means that you have created a platform that develops the next generation of leaders.

Instead of somebody having to pay thousands and thousands to get the best education, now all they have to get is a cellphone.

What do you want people to know about South Africa?

It has so much potential. It’s a really exciting time right now in South Africa. One thing South Africa is really great at is developing and molding really good leaders. Entrepreneurship wise, it’s booming and young people have so much talent. With the technological advances that are happening now, people are finding really resourceful and creative ways to build organizations that are sustainable. They’re mostly finding solutions that work not only in South Africa but also across the world. So we are finally starting to see ourselves as a global partner, rather than in a local context. And with the world opening up in a lot of ways, I think there’s huge opportunities and potential. I think Africa in the next ten years is going to be completely different than what you see now and South Africa is one of those countries that are leap-frogging. People are really looking at problems and they’re finding opportunities within those problems and they’re very determined about it, so that’s the most exciting thing.

How does it feel to be given the title of a Young African Leader?

It’s humbling, and it also comes with a lot of responsibility. Because the title is Young African Leaders, not Young South African Leaders, it gets you thinking about what kind of influence you can really have in the whole continent. So it changes the mindset from being centered on your country to being centered more on the continent, and also I guess it bestows that sense of pride and validation in what you’re doing and what you stand for. Once you start a business, it’s just about you trying to save your business but then the more people come on board, the more people become a part of it. And so, it becomes an organization that is bigger than you. And so, being a part of this program, I guess, reemphasizes that this is bigger than me. This is bigger than South Africa and we now have access to opportunities to really create something that can change the lives of a lot of people and that’s exciting. I’m looking forward to the future. I know we have a lot of work ahead but the fact that we’ve come this far makes me realize that a lot more is possible.

When I started Syafunda, I was engaged and my fiancée was pregnant. So it was not the best time to leave a good job, but I knew it had to be done. I wanted to show my son that anything is possible, and if you have dreams, you have to pursue them. So, I saved up for about four months, took all of my savings, left my family and literally lived in a shack in South Africa for the first four months. I worked incredibly hard with no assurances, no securities, whatsoever. It was really tough, but now I know it was worth it. I think I was able to change the trajectory of my son’s life and kind of show him what’s possible.

Why do you think it’s important for programs like the Mandela Washington Fellowship for Young African Leaders to exist?

I left a very comfortable job in a corporate world, and after having spent a lot of time in adversity, you can imagine my parents’ and my family’s reaction to that. I was called irresponsible and a big dreamer. It’s a very lonely road. You’re always fighting against the current, you’re always pushing, and you have this weight because you have this vision that’s nobody else’s but yours. So, I think programs like this put you around people who think like you. People who are dreaming about things that don’t exist, just like you, and that reinforces your spirit and what you’re trying to accomplish. It becomes more of a journey of brotherhood and partnerships than just you riding through alone. But also, I think it’s a useful opportunity for collaboration, and I think that’s key for any business to succeed.

What was the highlight of the program at UT Austin for you?

I have loved the combination of both the academic aspect and the practical aspect of it. Being able to be in class and learn from each other through the discussions has been absolutely enriching. But also to be able to go to organizations like Dropbox and Google and engage with them has been key. And a lot of really great things have come out of it, a lot of great people who are interested in what we’re doing, starting those conversations.

But the highlight for me was our homestay. I met my host family, and as we were talking, we realized that their daughter is business partners with one of our investors. Small world! I realized that he actually used to work for Dell and IBM, which were the companies that I wanted to meet while I was here. So he gave me Michael Dell’s email address and said, “You know, when I retired from Dell, this was the email he was using. I’m not sure if it still works but give it a shot.” I sent an email to Michael telling him what we’re doing, titled it UT Mandela Washington Fellowship and explained to him that I would like to meet with him to show him what we’re doing. Three days later I got an email from the South African head of the Michael and Susan Dell Foundation saying, “We want to work with you. Can you meet as soon as you come back?” It is really exciting.

What are your goals after you complete the fellowship?

Our goal for this year is to reach 1,200 schools by January. My team is working very hard at that. We want to get into as many schools as possible but also work on the software development side and use the cloud system to be able to track data in real time. Because that’s key. As much as we’re already in schools and we already have content, not being able to monitor and intervene in real time is a big problem, and I think that’s going to be a game changer. So that’s what I’ve been focusing on and I’m going to focus on moving forward. Figuring out how to connect the devices together in a sense that teachers and schools can create their own pages, upload their own content and resources, and communicate with their students, so students can access content not only from their schools but neighboring schools.

That’s what will make education accessible to everyone, regardless of what school they’re in. And it will give them a lot more options because they’ll have access to content in different languages, by different teachers. And for me, that’s always been the key driving force behind this: access to education should not be limited by where you come from and how much money your parents have. It’s something that everybody should have access to. It’s the one thing that really gives you a fighting chance at succeeding in this economy. And so, the key thing for us is, completely changing education by lowering barriers. Instead of somebody having to pay thousands and thousands to get the best education, now all they have to get is a cellphone. And, those who want the education, regardless of how much money they have, now have the means to access it and use it.

I’m just trying to make the most of this opportunity and really build lasting relationships and partnerships. In the next two or three years, we really want to take our organization to the next level. We are looking at a global opportunities and how we can change the world.

Interview by Fiona Mazurenko

Photographs by Sara Combs and courtesy of Zakheni Ngubo

This interview has been edited for length and clarity.

Be more, do more and give more

Virgin Unite Leadership Gatherings Are A Great Way To Connect Like-Minded People Who Hold A Passion For Creating Positive Change In The World. Yesterday Nathaniel Peat Shared Some Of His Learnings From The Week And Today We Want To Introduce You To The Founder Of Syafunda, Zakheni Ngubo.

Let’s Start With A Brief Summary Of Your Business – What Does It Aim To Do And Why?

Poor performance in Maths and Science continues to persist in South Africa due to shortages of teachers, books, resources and teacher training in rural and township schools across the country. With less than 10 per cent of young people getting access to quality education Syafunda provides universal access to free, quality education by leveraging the most accessible media technologies, such as smart and low cost feature phones.

Working with some of the best teachers in the country, Syafunda generates math and science interactive video and audio tutorials. These are then distributed for free through a wireless network for students in grades eight to 12 in a South African context, using a mixture of English and four South African languages.

Through online tests and assessments we are able to identify, capture and monitor performance data on students and close the feedback loop, while providing relevant supporting resources. Our system automatically creates a relevant and up-to-date digital profile for a simple and effective bursary application process, while distributing a wide variety of educational content in business, climate and environmental issues, current affairs and technology – all to ensure the next generation of Africans are empowered, inspired, informed and involved in creating a better world.

Why Do You Think Being An Entrepreneur Is So Important?
Entrepreneurship is the only way to effectively redirect resources and opportunities, regardless of who you are, and where you come from. It is the only field that rewards passion, ambition, integrity and work ethic while compounding abilities and potential with each experience.

…And How Do You Hope To Use Your Business To Create Positive Impact?
At the core of our organisation we are driven by the need to create a more equitable and thus fair world, where a person’s future is not determined or limited by their background but where we are truly able to create a world where every person – rich and poor – has a fighting chance at prosperity and a life they can be proud of. Education, entrepreneurship and technology all play a vital role in ending the burden of isolation and unite people of all borders, social class and race, in working together and sharing information to figure out this thing called life and our role and place in it.

You Recently Won A Place To Attend A Virgin Unite Leadership Gathering On Necker Island Due To Your Participation In Our Entrepreneur Programme – What Were The Top Learnings You Took From The Speakers During The Gathering And Why Did They Strike Such A Chord With You And Your Business?
I was really inspired by the passion and kindness of everyone from Virgin Unite and their aspirations to change the world.

I remember a debate between Simon Sinek, Richard Branson and Russell Brand about systematically creating change and Richard said “one cannot impose a system on people, but rather change the way people think, by educating them and empowering the early adopters and the innovators so they can empower more people.” Therefore lasting change can only come from within and can be driven by the people themselves and cannot be imposed on people or a society.

Simon said that “if you want to tear down a wall you cannot do it in one blow but by moving one brick at a time” and that “at first it doesn’t look like much, but soon people start to notice and the cause starts picking up momentum – not because it is imposed on people, but because they start to believe and feel empowered and inspired.”

I also spent a lot of time with Jean Oelwang talking about leadership and the role of leaders – particularly in Africa – and how The Elders came to be, and it made me realise that individuals really do have the power to change the course of history. People united are a force for good that can create an unstoppable movement.

Why Did These Lessons Strike Such A Chord With You And Your Business?
It taught me the importance and the value of empowering people instead of just providing aid. Empowering someone not only provides resource, but also instils a sense of pride and purpose in the person, hopefully giving them the confidence to change the lives of people around them too. Developing more leaders who can innovate, create and problem solve is of utmost importance – as the world changes we too must change and adapt with it, embracing the new solutions and possibilities that arise each day. Not only must we embrace change but we must drive it in the direction that achieves the greatest good.

If You Had To Summarise Your Experience On The Trip In One Sentence, What Would You Say?
I was inspired to be more, do more and give more.
Learn more about Virgin Unite’s upcoming trips
Zakheni became involved in the Entrepreneur Programme through his time at the Branson Centre of Entrepreneurship South Africa – find out more about the centre.

Find out more about how you can join Virgin Unite’s community

SOLVING SOUTH AFRICA’S 
EDUCATION CRISIS THROUGH MOBILE TECHNOLOGY

THE DURBAN-BORN SOCIAL ENTREPRENEUR AIMS TO SOLVE SOUTH AFRICA’S 
EDUCATION CRISIS THROUGH MOBILE TECHNOLOGY
Zakheni Ngubo is a busy man. His answer to South Africa’s chronic shortage of decent maths and science teachers is to digitise the school curriculum and create a virtual classroom for the benefit of learners everywhere. Pursuing his dream of developing a mobile phone app that can deliver top-quality maths and science teaching has seen him attending conferences and being nominated for awards across the globe.

Ngubo recently returned from the Tech Open Air Conference in Berlin where he pitched his Syafunda project to tech venture capitalists; Syafunda is being considered for the Pearson Edupreneurs Programme award (worth R800 000 in seed funding), The Queen’s Young Leaders Award, and the University of Johannesburg’s Emerging Social Enterprise Award.

THE RED BULLETIN: You’ve overcome township educational problems. How has this shaped your career?

ZAKHENI NGUBO: I completed my matric in a high school with no maths teacher and as a result, despite my outstanding performance, I wasn’t accepted into university. So I enrolled in evening maths lessons and got into the University of Cape Town the following year. When my brother struggled with maths, I enrolled him in Saturday classes and he got a distinction, and a bursary to study at UCT. This led me to create Syafunda. Where I come from is at the heart of what we do: we put young people first and try to give them a chance of competing and contributing in a global economy.

“WHERE THERE IS PASSION AND PURPOSE, PROSPERITY ALWAYS FOLLOWS”
What about the Syafunda app?

We are working on the content input side so that anyone can add and edit content, particularly teachers who are not necessarily well versed in technology. And to avoid the high cost of data or lack of connectivity in rural and township schools, we are testing a wireless network that allows students to download content free without using 3G or ADSL.

When will the app launch?

On the technology side, the hard part is over. It’s now more about the operational side: customising and testing. Our mobile solution will allow teachers to manage a virtual classroom, upload and share content, and engage with learners. We will launch in March 2015 with Grade 11 and 12 maths and science, then add content as we go, all the way to Grade 8.

Tell us about your networking.

The Tech Open Air Conference gave us some great international mentorship and exposure, and the Digital Edge conference in Joburg helped us to solve the question of access to smartphones and low-cost feature phones: we’ll deliver audio lessons with the video, worksheets and assessments.

Pioneers Startup Challenge 2013 winner Urška Sršen on life as an entrepreneur
Zakheni Ngubo
Zakheni Ngubo, 29,is the driving force behind the Syafunda mobile learning app
Has your outlook changed since Red Bull Amaphiko Academy 2014?

Where there is passion and purpose, prosperity always follows. I have learned that business is an endurance game and that teams are worth more than gold.

How do you strike a work-life balance?

I go back home to Durban as often as possible to those who inspire me to be more than an entrepreneur – particularly my one-year-old son and my fiancé. My family keeps me grounded and focused on what life should and could be.

Any examples?

I had my birthday recently and I was still working at around two o’clock in the morning when five tipsy girls burst into my apartment and sang “Happy birthday!” really loud. A neighbour had got together some people from the building to surprise me. But when they got to the part where they were supposed to say my name, they paused because none of them knew it! I burst out laughing. It made me realise that I need to be more sociable with people in the building where I live.

When times are hard, how do you find encouragement?

I draw strength from those who know that tough times are inevitable, but push you towards a solution. I am part of the Red Bull Amaphiko Academy WhatsApp group, which is a safe place to talk, and share experiences and encouragement with social entrepreneurs.

Any advice for South Africa’s young entrepreneurs?

It’s not about what, but about who, you become. Your dreams represent the essence of your soul, so do not give up on them. And always trust your instincts.

‘ALWAYS TRUST YOUR INSTINCTS’
WORDS: ROGER YOUNG
PHOTOGRAPHY: MUSA M. NXUMALO

Making a profit vs making a change

“To register as a non-profit business is unsustainable,” begins Amaphiko academy alumni Zakheni Ngubo. “It’s like going into business with your hands tied behind your back and hoping people feel sorry for you. It just doesn’t work.” It’s a wintry autumn afternoon in downtown Johannesburg – the sun hanging without definition in the sky – and the founder of mobile learning app Syafunda is dressed in a grey knit jersey and a modest pair of black jeans to fend off the chill. It’s a sharp contrast to the sleek blazer and pointed toe shoes he wore while delivering a talk at this year’s Tech Open Air Conference in Berlin. Described as a “conference meets festival”, the event brings together leading authorities in disciplines ranging from technology, music and art (such as the Discovery Channels’ Mike North and SXSW general manager James Minor). It’s a remarkable feat given that Zakheni only started developing Syafunda a little over a year ago and only made it available to the general public in March this year. And while he continues to make sense of his newfound success, there are matters of a humbler nature that he still has to contend with – like whether his app will make him any money.

For as long as the term “social entrepreneurship” has been around, there has been an eternal tension between making a profit and making a change. Critics – while acknowledging that non profit organisations are unsustainable – generally argue that altruism and generating profit are mutually exclusive. In fact, American serial entrepreneur Steve Blank (the man famously dubbed “the Godfather of Silicon Valley”) once remarked that social entrepreneurship is “a bit of a fad” and that “startups that confuse doing business with social change” usually end up as tax-exempt NGOs. There’s also the contention that “for-profit” social enterprises end up “selling” change, with their intended beneficiaries (often marginalized and poverty-stricken people) becoming paying customers. Zakheni disagrees.
Zakheni Ngubo sharing a moment with some participants at Tech Open Air Berlin. Photo: Nika Kramer
Zakheni Ngubo sharing a moment with some participants at Tech Open Air Berlin. Photo: Nika Kramer
“The definition of social entrepreneurship is problematic,” Zakheni continues, creasing his forehead for emphasis. “We’re usually referred to as entrepreneurs who solve problems, but that meaning could be applied to any entrepreneur. All entrepreneurs are problem solvers; we’re just the only ones who aren’t getting paid for it.”

Zakheni also argues that profit is the lifeblood of any business and, whether you’re in the business of making profit or driving change, it’s the only thing that can continuously sustain your business. This is a sentiment shared by his fellow Amaphiko alumni Sifiso Ngobese. Ngobese; whose enterprise, Unconventional Media Solutions, offers free carts to township recyclers that are paid for by selling their sides as advertising space, believes that the complexities of South Africa’s social and economic landscape call for businesses that offer a positive return to society.
“Profit is definitely necessary to sustain any business but it shouldn’t be the only motivation,” he begins. “In South Africa, social entrepreneurs are tapping into an emerging economy that isn’t driven purely by profit margins. There are high levels of inequality and poverty in South Africa [that need innovative solutions] and social entrepreneurs are providing those solutions.”

Sifiso Ngobese, showcasing a protoype of his recyling carts in Kliptown , Soweto
Sifiso Ngobese, showcasing a protoype of his recyling carts in Soweto. Photo: Sydelle Willow Smith
As Johannesburg’s skyline darkens – the city’s frantic activity slowly being muted by the impending stillness of night-time – Zakheni is pensive. While both him and Sifiso don’t have the greatest assurance that their businesses will generate enough money to be self-sustaining, they continue to make plans for life outside of the Academy. Sifiso aims to extend his business’ reach by the end of the year while Zakheni improves his mobile app “to make sure it runs efficiently offline”. Eventually, Zakheni believes, companies and the general public alike will warm up to the idea of social entrepreneurship:
“The era where companies are all about making money is nearly over. People are holding companies to a higher standard – they expect them to contribute to society.”
Follow Ref Bull Amaphiko on Twitter @RedbullAmaphiko and Zakheni @Syafunda

by: Rofhiwa Maneta – 14 August 2014
Zakheni Ngubo in Berlin. Photo: Nika Kramer
Zakheni Ngubo in Berlin. Photo: Nika Kramer

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